LALAL.AI needed to turn complex AI audio processing into a product millions of people could understand and use with confidence. As the founding designer, I helped shape the product from its earliest stage and turn that direction into a scalable experience across web, mobile, and desktop.

My role covered product direction, brand foundations, interface design, and the system behind the experience. I created the visual standard that unified the platform and shaped a product language that could support rapid growth without losing clarity or consistency.

As the company expanded, I also helped build the design function itself: hiring designers, introducing DesignOps practices, and making product work more repeatable. The product scaled to 3.8 million monthly active users, and one of my key contributions was proposing and validating the Voice Cleaner direction, which became a meaningful revenue driver.