Sergey Kruglov
Senior Product Designer
I believe deeply in products that are profoundly simple, inherently practical, and thoughtfully human. For over 14 years, I've shaped global experiences, bringing ideas from zero to one with clarity and care.
Select Projects
- LALAL.AI2020 — 2026Founding DesignerAudio upload, preview and download, Voice Cleaner, design system, leadership of four designers
LALAL.AIAudio upload, preview and download, Voice Cleaner, design system, leadership of four designers - 4K Download2012 — 2020Product DesignerFive app redesigns, paywall experiments, website and subscriptions, design systems, visual identity update
4K DownloadFive app redesigns, paywall experiments, website and subscriptions, design systems, visual identity update - SurrlySummer 2025BuilderBuilt and released the app on my own in three months in 2025, including onboarding, subscriptions and the App Store listing
SurrlyBuilt and released the app on my own in three months in 2025, including onboarding, subscriptions and the App Store listing
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I help founders turn early signals into clear, usable products - from product direction and UX to interface design, frontend, and AI-powered workflows.
My work has helped products reach millions of users and has been featured in Forbes, Billboard, The Times, Webby Award, PCMag, TNW, Tech Advisor, MusicRadar, Golden Kitty Award, International Sound Awards, and Lovie Awards.
