Sergey Kruglov
Senior Product Designer
I believe deeply in products that are profoundly simple, inherently practical, and thoughtfully human. For over 14 years, I've shaped global experiences, bringing ideas from zero to one with clarity and care.
Select Projects
- LALAL.AI2020 — 2026Founding DesignerCore UX, brand and design system foundations, Voice Cleaner discovery, and leadership of four designers
LALAL.AICore UX, brand and design system foundations, Voice Cleaner discovery, and leadership of four designers - 4K Download2012 — 2020Product DesignerFive desktop app redesigns, paywall experiments, website and subscriptions, design systems and brand refresh
4K DownloadFive desktop app redesigns, paywall experiments, website and subscriptions, design systems and brand refresh - SurrlySummer 2025BuilderBuilt and shipped the app solo in three months in 2025 — from product idea through onboarding and subscriptions to App Store release
SurrlyBuilt and shipped the app solo in three months in 2025 — from product idea through onboarding and subscriptions to App Store release
Latest Writing
Have an idea
worth shaping?
I help founders turn early signals into clear, usable products - from product direction and UX to interface design, frontend, and AI-powered workflows.
My work has helped products reach millions of users and has been featured in Forbes, Billboard, The Times, Webby Award, PCMag, TNW, Tech Advisor, MusicRadar, Golden Kitty Award, International Sound Awards, and Lovie Awards.
