Sergey Kruglov
Product Designer and Engineer
I believe deeply in products that are profoundly simple, inherently practical, and thoughtfully human. For over 14 years, I've shaped global experiences, bringing ideas from zero to one with clarity and care.
Select Projects
- SurrlySummer 2025BuilderBuilt and shipped the app solo — from product idea to App Store release and a growing user base
SurrlyBuilt and shipped the app solo — from product idea to App Store release and a growing user base - LALAL.AI2020 — 2022Founding DesignerScaled the product to 3.8M MAU, built the visual standard, validated the Voice Cleaner direction
LALAL.AIScaled the product to 3.8M MAU, built the visual standard, validated the Voice Cleaner direction - 4K Download Site2024 — 2025Head of DesignSite redesign, subscription surfaces, token-based design system, brand refresh, AI-assisted marketing graphics
4K Download SiteSite redesign, subscription surfaces, token-based design system, brand refresh, AI-assisted marketing graphics - Vana2 monthsDesign Research & ProductProduct research, UX strategy, native demo, 3D Lab interaction design
VanaProduct research, UX strategy, native demo, 3D Lab interaction design
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I help founders turn early signals into clear, usable products - from product direction and UX to interface design, frontend, and AI-powered workflows.
My work has helped products reach millions of users and has been featured in Forbes, Billboard, The Times, Webby Awards, PCMag, TNW, Tech Advisor, MusicRadar, and Golden Kitty Award.
