At 4K Download, the challenge was to modernize a large desktop product ecosystem without losing the familiarity that millions of people already relied on. I led product design across five core applications, several new products, and a more coherent cross-platform experience for Windows, macOS, and Ubuntu.

My focus was the product mechanics that directly affect growth: onboarding, paywalls, control panels, and the overall clarity of the interface. I also proposed and shipped a built-in browser feature that increased daily engagement and helped move the experience beyond a legacy desktop pattern.

During this period, the product suite grew to more than 60 million users. The result was a cleaner, more scalable design foundation that made the apps easier to evolve while reducing the weight of legacy UI decisions.