Role
Head of Design
Company
4K Download
Project Type
Web / Growth Design
Duration
2024 — 2025
Scope
Design leadership, marketing site redesign, subscription UX, design system, brand refresh
Contributions
Site redesign, subscription surfaces, token-based design system, brand refresh, AI-assisted marketing graphics
4K Download Site
As Head of Design, I took on the marketing site for a product suite already used by more than 60 million people. The site still carried legacy UX friction, and the company was preparing to launch subscriptions worldwide. My scope covered the site itself, every subscription surface, and the design system that would keep marketing and product aligned.
Clearer navigation, a tighter suite overview, simpler download paths — after the new site shipped alongside the subscription launch, conversion moved up about 8 percent. A token-based design system with 60+ components kept marketing and engineering aligned as we scaled.
Subscriptions were new territory: product pages, pricing cards, promo screens, and checkout had to read as one continuous flow across 190 countries and several product lines.
4K Download is consumer software used by tens of millions — notable enough to have its own Wikipedia article.
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I help founders turn early signals into clear, usable products - from product direction and UX to interface design, frontend, and AI-powered workflows.
My work has helped products reach millions of users and has been featured in Forbes, Billboard, The Times, Webby Awards, PCMag, TNW, Tech Advisor, MusicRadar, and Golden Kitty Award.
