Product Designer, Builder
Senior Product Designer. Contributed to the development of international digital products serving users in 190 countries and available in 14 languages, including a family of desktop applications with a cumulative user base of over 60 million. Products I worked on received recognition from the Golden Kitty Awards and the Webby Awards in AI categories. Built and scaled three bootstrapped products from concept to profitability.
Worked with engineers to turn AI model capabilities into intuitive user workflows and products people are willing to pay for. Developed mass-market video download products and redesigned five applications for Windows, macOS and Ubuntu. My focus is product strategy, AI workflows shaped around user needs, scalable cross-platform design systems and collaboration with engineering teams. I turn AI capabilities into working products, from research and prototyping through to launch and monetisation.
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Sometimes asked questions
What can you help with?
I work on product direction and product design: research, UX, interfaces, design systems, functional prototypes and launch preparation. I can join as a hands-on designer or lead the design team.
What kinds of products do you work on?
AI and automation tools, mobile apps, web apps and desktop software, including creator tools. I've designed audio and video workflows at LALAL.AI, Ai Video Cut and Waveroom, subscriptions at 4K Download, and an iOS research demo at Vana Labs.
Can you take an idea to a first release?
Yes. I work on 0→1 products, from defining the first useful workflow to an MVP. I was the founding designer at LALAL.AI and helped release Ai Video Cut's MVP in six weeks as part of a two-founder team.
What if the problem isn't clear yet?
I work on ambiguous and complex problems in both early concepts and existing software. I use research, user workflows, technical constraints and prototypes to explore possible directions. At Vana Labs, for example, I built an iOS research demo to explore how people might use their health data.
Do you also build products?
Yes. I independently designed, developed and released Surrly, an iOS dream journal, in 2025. I also built a native iOS demo during R&D for Vana Labs.
Have you led design teams?
Yes. As Head of Design at 4K Download, I led a department of six designers. At LALAL.AI, I built a team of four and introduced DesignOps and a shared design system across web, mobile, desktop and marketing. I hired and mentored designers, delegated projects and reviewed design work.
How do we start?
Send me a short description of the product, its stage and the problem you want to solve. We can then discuss where I could help. Get in touch.