# Sergey Kruglov

Sergey Kruglov is a product designer and engineer helping founders turn complex technology into clear, practical digital products.

Canonical page: https://skruglov.com/

## Selected projects

- [Surrly](https://skruglov.com/projects/surrly/): A solo-built iOS dream journal on the App Store — designed, coded, and shipped in three months.
- [Vana](https://skruglov.com/projects/vana/): R&D for Vana Labs — insight cards, 3D reconstruction on Metal, generative audio, and messenger agent templates in a native iOS demo.
- [4K Download Site](https://skruglov.com/projects/4k-download-site/): As Head of Design, led the 4K Download website redesign for 60M+ users, launched subscription UX in 190 countries, and built the token-based design system behind it.
- [LALAL.AI](https://skruglov.com/projects/lalal-ai/): Founding designer behind the product, brand, and design system foundations that helped LALAL.AI scale to 3.8 million MAU.

## Latest writing

- [Apple Presentations Have Always Been Something Special to Me](https://skruglov.com/blog/09-one-year-with-dot/): My journey to WWDC 2023, from getting an invitation to experiencing Apple Park, meeting the Vision Pro, and everything in between

## Contact

hello@skruglov.com